Analytics

Operational health first, content performance second — all numbers are fictional sample data

Cycle time by stage

Days per stage vs. trailing-quarter baseline

Idea → Researching4d/ 5d baseline

Researching → Outreach6d/ 7d baseline

Outreach → Booked12d/ 9d baseline

Booked → Recorded10d/ 11d baseline

Recorded → Edit lock9d/ 8d baseline

Edit lock → Published5d/ 5d baseline

Where time is actually being lost, with a proposed fix

High

12-day average, 3 days over baseline. Two stalls traced to missing warm intros. Fix: warm-intro pipeline before cold outreach.

Medium

Claim framing decisions average 3.5 days in inbox. Fix: route with recommended framing attached (already live — D-03 format).

Low

Recurring last-48-hours task. Fix: template + checklist item moved earlier in edit stage.

This quarter's funnel

Targets researched24

Outreach sent14

Replied9

Booked6

Recorded5

Outreach to booked sits at 43%. Warm-intro outreach converts 2.4x better than cold — the warm-intro column in the CRM exists because of this number.

Episodes published vs. target

Feb2 / 3

Mar3 / 3

Apr2 / 3

May3 / 3

Jun1 / 3

June is mid-month with two episodes in the final stages — cadence target is recoverable if the materials-episode claim decision clears this week.

By episode

Episode	Topic	Views	Clip yield	Clip-driven traffic	Insight
The Drone Flap Data, Mapped	Sighting data	412K	8	31%	Data-debunk clips outperform mystery-framing clips 2.1x
Reading 40 Years of FOIA Releases	Archives	286K	6	24%	How-to clip drove highest comment quality
Inside a University Plasma Lab	Plasma physics	— (in edit)	5	—	Expert-reacts format; high short-form potential

Surfaced from comments and post-release review — each one is a candidate episode or clip

Drone episode comments: 3 credible new dataset leads flagged for triage

FOIA episode: archive-box thread → candidate mini-episode

Plasma lab: audience requests for sensor-artifact explainer (high search volume)